HRS is one of Europe’s largest hotel booking agencies. I responding to the challenge of producing a new web presence for the corporate sales team and – with web developers – produced HRS Corporate.
The site featured automated marketing functionality that generated leads and new business. A Savings Calculator was added to the site to capture users data. The site was dynamically changed to display relevant content to return visitors.
The site generated £2 million in revenue in its launch year and has now been rolled out in all countries HRS operate in.