I was approached by an independent high street retailer with the brief to increase exposure of their business to online customers within a certain geographic area.

In order to increase search engine rank I optimised the businesses online profiles using existing and new imagery and put in place a procedure to collect reviews from previous customer. In addition I produced additional content aimed at certain target key words.

Standardising the data held by various online directories further enhanced the businesses rank.

The result was a huge increase in search engine impressions over a period of three months – from 200 to 1000 impressions a day.

This resulted in a 50% increase in web traffic and a significant increase in footfall and sales.

November 20, 2017